Vast Syllabus:
Every topic feels like an ocean; identifying most important points becomes overwhelming.
previous design
No Clear Information About Past Campaigns: Users couldn’t easily see the foundation’s previous work.
Overwhelming Number of Campaigns: Too many campaigns displayed without organization, making navigation difficult.
Problems identified
Increasing Donations and Building a Trustworthy and a Reliable NGO.
MY ROLE:
Among a team of 6 designers, I was mainly responsible for redesigning the Support Us Page (Donation Page), Our Campaigns Page, and SSC Club - Dewas Page, while contributing to the overall user flow and navigation.
RESULT:
A simplified donation process, drove a 30% increase in donations and made it easier for people to connect with the NGO’s mission as they found it easier and more inspiring to contribute.
VIEW LIVE WEBSITE
✨
Overview
My Journey in Metaminds- A Design Agency based in Mumbai.
I worked at Metaminds, a design agency based in Mumbai, as a User Experience Designer. I was involved in multiple projects (though some are under NDA, so I can't share them 🥲). Fortunately, I’m able to showcase this particular project.
👂🏻
Client Brief
What did the client need?
It all started with a simple yet powerful brief from the Sonu Sood Charity Foundation Team: “We need to increase donations and create a good-looking website.”
Increase Donations
The foundation relied heavily on individual contributions to fund their initiatives.
Visually Impactfull Website
The existing website felt outdated and didn’t reflect the foundation’s impactful work
At first, it seemed simple. But we soon realized the website was more than just an online presence—
it was a key way for millions to connect with the foundation’s mission.
The stakes were high, and so was the responsibility.
🤩
Solution
We revamped the entire website to Increase Donations & Build Trust.
A website for desktop and mobile with simplified donations, categorized campaigns, local SSC Club highlights, and clear partnership opportunities.
In a hurry? skip to the final experience
User Pain Points (From Our Analysis)
Inefficient Donation Process
The donation button was hard to find, and the process was cumbersome.
Lack of Clarity
Users couldn’t easily understand the foundation’s mission or impact.
Poor Navigation
Information was scattered, and users had to dig to find what they needed.
Limited Engagement
There were few ways for individuals to get involved in the club.
☹️
Problem
Understanding the Problem.
Before jumping into solutions, we needed to understand the why behind the revamp.
This analysis became the foundation of our redesign strategy.
⚡️
Plan of action
We set a clear objective.
Our plan of action focused on setting clear objectives to inspire empathy, increase trust, showcase impact, and simplify navigation for a seamless user experience.
🧠
Brainstorming
The entire team collaborated and began generating ideas.
Bringing the Team Together to Generate Innovative Ideas.
✍🏻
Wireframing
Sketched out ideas and pitched the layout to the client.
We brainstormed and sketched initial concepts, presented the proposed layout to the client for feedback, made necessary adjustments based on their input, and finalized the design to align with their vision and project goals.
Navigation Exploration
Navigation Exploration
🌈
Design System
The entire team collaborated and finalised a design system.
The design system ensures consistency in visual elements, typography, colour schemes, and components throughout the project.
Few more Iterations and countless debates discussions ( with the Client’s Team)
we finalised this navigation bar
but it was later discarded because.......
New User Navigation Issues
Hard for new users to navigate information.
📑
Navigation Exploration
How can we simplify navigation for the users to navigate?
focused on optimizing user flow by testing and refining intuitive, efficient navigation structures for seamless access across devices.
explorations
What If we Categories the pages to make the navigation look clean?
🪄
High Fidelity Wireframes
Re-Design
We reassessed the existing design, gathered user feedback, and created a more intuitive, user-friendly version to improve navigation and overall experience. I was involved in redesigning the following pages-
Support Us (Donation Page)
Our Campaigns Page
SSC Club - Dewas Page
Partner Us Page
Redesigned - Support Us Page
Redesigned - Campaign Page
Redesigned - Campaign Page
new design
new design
new design
new design
Then we Redesigned Our Campaigns Page.
Showcases past and current campaigns, categorized by sectors, with impact metrics to build trust and engagement.
Then we Redesigned SSC Cub
( Dewas Page ).
Highlights the activities, events, and community impact of the SSC Club in Dewas, fostering local engagement.
The page lacked clarity about the club’s purpose and impact.
There was no clear call-to-action for volunteers or donors.
Problems identified
previous design
Then we Introduced Our Partners Page.
Why We Added It?: During our analysis, we noticed there was no dedicated page for partnerships. This was a missed opportunity to engage businesses and organizations.
🤝
My Team
A big Thank You to the most wonderful team I could ever ask for!
A huge shoutout to this incredible team! Your hard work, creativity, and collaboration made this project a success. Thank you for bringing this vision to life!
👋
Final Handoff
Design Handoff
The design handoff involved organized files, detailed documentation, and regular collaboration to ensure a seamless transition from design to development, delivering a pixel-perfect, functional website.
My manager
The founder
Sahil Jain
Anmol dwivedi
me:)
🤩
Takeaways
Closing Thoughts.
How had this Redesign Impacted ?
Increased Donations: The simplified donation process and clear calls-to-action led to a 30% increase in contributions within 4 months.
Built Trust and Credibility: Testimonials, partner logos, and impact visuals made the foundation appear more reliable and trustworthy.
Enhanced Accessibility: The intuitive navigation and faster load times made the website accessible to a wider audience, including those with limited connectivity.
30% Increase Donation
&
Built Trust
1
Finding Common Ground: I learned to balance my design ideas with the client’s vision, creating solutions that worked for both of us.
2
Never Delete, Always Archive: Instead of deleting rejected designs, I started saving them—clients often circle back to earlier ideas!
3
Design with Intent: Every choice, big or small, had to have a reason. It taught me to think deeply about why I was designing something.
4
Handling Criticism with Patience: I learned to stay calm and patient with client feedback, seeing how my team gracefully turned criticism into solutions while keeping relationships positive.
5
Fonts for Commercial Use: I became careful about using fonts that were free for commercial use, avoiding legal headaches while keeping designs fresh.
🤩
My learnings
My Learnings from this Journey.
Simplify Navigation
Show Impact
Inspire Empathy
Increase Trust
Back
Vast Syllabus:
Every topic feels like an ocean; identifying most important points becomes overwhelming.
not prominent CTA
previous design
previous design
No Clear Information About Past Campaigns: Users couldn’t easily see the foundation’s previous work.
Overwhelming Number of Campaigns: Too many campaigns displayed without organization, making navigation difficult.
Problems identified
Redesigned - Support Us Page
Then we Redesigned Our Campaigns Page.
Showcases past and current campaigns, categorized by sectors, with impact metrics to build trust and engagement.
new design
previous design
Lack of Emotional Connection: The page didn’t resonate with users.
Unclear Donation Amounts: Users were unsure how much to give.
Complex Donation Process: Too many steps discouraged donations.
Problems identified
Then we Redesigned the Support Us page.
Simplifies the donation process with clear CTAs, suggested amounts, and recurring donation options to encourage contributions.
Support Us (Donation Page)
Our Campaigns Page
SSC Club - Dewas Page
Partner Us Page
🪄
High Fidelity Wireframes
Re-Design
We reassessed the existing design, gathered user feedback, and created a more intuitive, user-friendly version to improve navigation and overall experience. I was involved in redesigning the following pages-
Few more Iterations and countless debates discussions ( with the Client’s Team)
we finalised this navigation bar
but it was later discarded because.......
New User Navigation Issues
Hard for new users to navigate information.
📑
Navigation Exploration
How can we simplify navigation for the users to navigate?
focused on optimizing user flow by testing and refining intuitive, efficient navigation structures for seamless access across devices.
🌈
Design System
The entire team collaborated and finalised a design system.
The design system ensures consistency in visual elements, typography, colour schemes, and components throughout the project.
✍🏻
Wireframing
Sketched out ideas and pitched the layout to the client.
We brainstormed and sketched initial concepts, presented the proposed layout to the client for feedback, made necessary adjustments based on their input, and finalized the design to align with their vision and project goals.
Increase Trust:
Inspire Empathy
Show Impact
Simplify Navigation
⚡️
Plan of action
We set a clear objective.
Our plan of action focused on setting clear objectives to inspire empathy, increase trust, showcase impact, and simplify navigation for a seamless user experience.
🧠
Brainstorming
The entire team collaborated and began generating ideas.
Bringing the Team Together to Generate Innovative Ideas.
This analysis became the foundation of our redesign strategy.
User Pain Points (From Our Analysis)
Inefficient Donation Process
The donation button was hard to find, and the process was cumbersome.
Lack of Clarity
Users couldn’t easily understand the foundation’s mission or impact.
Poor Navigation
Information was scattered, and users had to dig to find what they needed.
Limited Engagement
There were few ways for individuals to get involved in the club.
☹️
Problem
Understanding the Problem.
Before jumping into solutions, we needed to understand the why behind the revamp.
In a hurry? skip to the final experience
🤩
Solution
We revamped the entire website to Increase Donations & Build Trust.
A website for desktop and mobile with simplified donations, categorized campaigns, local SSC Club highlights, and clear partnership opportunities.
At first, it seemed simple. But we soon realized the website was more than just an online presence—
it was a key way for millions to connect with the foundation’s mission.
The stakes were high, and so was the responsibility.
👂🏻
Client Brief
What did the client need?
It all started with a simple yet powerful brief from the Sonu Sood Charity Foundation Team: “We need to increase donations and create a good-looking website.”
✨
Overview
My Journey in Metaminds- A Design Agency based in Mumbai.
I worked at Metaminds, a design agency based in Mumbai, as a User Experience Designer. I was involved in multiple projects (though some are under NDA, so I can't share them 🥲). Fortunately, I’m able to showcase this particular project.
Increasing Donations and Building a Trustworthy and a Reliable NGO.
MY ROLE:
Among a team of 6 designers, I was mainly responsible for redesigning the Support Us Page (Donation Page), Our Campaigns Page, and SSC Club - Dewas Page, while contributing to the overall user flow and navigation.
RESULT:
A simplified donation process, drove a 30% increase in donations and made it easier for people to connect with the NGO’s mission as they found it easier and more inspiring to contribute.
Increase Donations
The foundation relied heavily on individual contributions to fund their initiatives.
Visually Impactfull Website
The existing website felt outdated and didn’t reflect the foundation’s impactful work
Solution
FAQs
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
Support Us
Support Us
Scan to Donate
VPA - Soodcharityfoundation@sc
One Time
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How frequently would you like to donate?
Donate
₹10,000
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Enter amount
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Dedicate this donation
Message from Founder Sonu Sood
“I believe that each one of us has the power to change the world, one act of kindness at a time. Whether it's providing food to the hungry, shelter to the homeless, or education to the underprivileged, every little bit counts.
I've seen firsthand the impact that even the smallest gesture of kindness can have on someone's life. It's like a ripple effect – it starts small, but it grows and spreads, touching the lives of countless others along the way.”
Navigation Exploration
Redesigned - Campaign Page
💁🏼♀️
My learnings
The most Important Part- My Learnings from this Journey.
1
Finding Common Ground: I learned to balance my design ideas with the client’s vision, creating solutions that worked for both of us.
2
Never Delete, Always Archive: Instead of deleting rejected designs, I started saving them—clients often circle back to earlier ideas!
3
Design with Intent: Every choice, big or small, had to have a reason. It taught me to think deeply about why I was designing something.
4
Handling Criticism with Patience: I learned to stay calm and patient with client feedback, seeing how my team gracefully turned criticism into solutions while keeping relationships positive.
5
Fonts for Commercial Use: I became careful about using fonts that were free for commercial use, avoiding legal headaches while keeping designs fresh.
Donors
Volunteers
Partners
The real win wasn’t just in the numbers—it was in the stories.
Felt more connected
Found new ways to contribute
Saw the foundation’s impact in a new light.
30% Increase Donation
&
Built Trust
How had this Redesign Impacted ?
Increased Donations: The simplified donation process and clear calls-to-action led to a 30% increase in contributions within 4 months.
Built Trust and Credibility: Testimonials, partner logos, and impact visuals made the foundation appear more reliable and trustworthy.
Enhanced Accessibility: The intuitive navigation and faster load times made the website accessible to a wider audience, including those with limited connectivity.
🫡
Takeaways
Closing Thoughts.
My manager
The founder
Sahil Jain
Anmol dwivedi
me:)
🤝
My Team
A big Thank You to the most wonderful team I could ever ask for!
A huge shoutout to this incredible team! Your hard work, creativity, and collaboration made this project a success. Thank you for bringing this vision to life!
👋
Final Handoff
Handed Off The Designs To The Developers.
The design handoff involved organized files, detailed documentation, and regular collaboration to ensure a seamless transition from design to development, delivering a pixel-perfect, functional website.
new design
Then we Introduced Our Partners Page.
Why We Added It?: During our analysis, we noticed there was no dedicated page for partnerships. This was a missed opportunity to engage businesses and organizations.
new design
previous design
The page lacked clarity about the club’s purpose and impact.
There was no clear call-to-action for volunteers or donors.
Problems identified
Then we Redesigned SSC Cub( Dewas Page ).
Highlights the activities, events, and community impact of the SSC Club in Dewas, fostering local engagement.
new design
Redesigned - SSC Cub( Dewas Page )
me:)
Lack of Emotional Connection: The page didn’t resonate with users.
Unclear Donation Amounts: Users were unsure how much to give.
Complex Donation Process: Too many steps discouraged donations.
Problems identified
previous design
Then we Redesigned the Support Us page.
Simplifies the donation process with clear CTAs, suggested amounts, and recurring donation options to encourage contributions.
Overview
Back