Overview
Back
Enabling residents to find the right trusted Househelp at the right time.
MY ROLE:
Among a team of 4, I was responsible for user research ( residents, househelp & watchman ), brainstorming, ideation, new service design proposal, user flows, usability testing.
RESULT:
A service design that would help residents quickly connect with househelps. Also enabling househelps to get work whenever they needed. This would create a better relationship between the residents, househelps & watchman.
How Sahayak works.
Add your preferences.
Connect with the househelp.
How It Started..
⚡️
Context
my househelp
Urmila
“didi, next week nahi aa paungi, meri behen ki shaadi hai”
view in english
Recently, my househelp suddenly told my mom she wouldn’t come next week. With the festive season and many guests expected, my mom got worried and contacted a friend in our society for help.
my mom
My househelp can’t come tomorrow, do you know anyone available?
08:01 am
Nahi yaar, watchman se puchle.
08:10 am
view in english
Vanita aunty
her friend
☹️
Problem Area
Problem At Hand
Resident
An issue all of us saw in our own homes, trouble finding house help when required. How do you tackle the uncertainty of finding someone from an unorganized sector like domestic help.
Househelp
We noticed househelp rely heavily on personal connections and luck to find work, This process is time-consuming and unreliable, leaving many without stable jobs or income.
How might we find the right help for the right task at the right time?
Yes There exist a lot of Companies & Local agencies but ....
Today, the challenge is finding a househelp who is both
Trustworthy
&
Available Quickly
🤩
Solution
So To Solve This Issue We Came Up With Sahayak.
Sahayak is a B2B Service which collaborates with housing platforms like MyGate to leverage their database while enhancing their feature set with our service. Our service empowers and help bridge the gap between residents and househelp.
In a hurry? skip to the final experience
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Sangram Najeema
Inside
Cleaning | Cooking
5.0
4 HOUSES
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Sundaram
Inside
Cooking
5.0
7 HOUSES
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L Vijaylakshmi
Inside
Cleaning
5.0
2 HOUSES
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Mamta Gupta
Inside
Dishwashing
5.0
1 HOUSE
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Heena Mehta
Inside
Cleaning | Cooking
4.7
4 HOUSES
Kusum
Inside
Dishwashing
4.6
4 HOUSES
House Help
Filter
Available now
Inside
Cancel Request
Connecting you to a cook
.
.
.
Your maid has confirmed!
How Sahayak works
Step 1
Tap to find a househelp
Add in your preferences
Get househelp in no time!
Step 2
Step 3
Find Help
Get Started
Find Help
Call to Confirm
Cancel Request
A system that enables residents connect with the right house help quickly in a few easy steps,
Service Request
Facilitate seamless communication between domestic workers and residents regardless of which language they speak through automated calls and messages
Automated Calls & Messages
👥
Primary Research
We Then Decide To Target These Areas In Our Research.
Resident
Do residents trust house helps found online, or is trust the main issue?
Do residents rely on word-of-mouth instead of existing apps? Does this work for them?
How do cultural habits (e.g., meal times) affect househelp demand?
Househelp
Why do househelps still go door-to-door? Is it due to a lack of better options?
Do house helps struggle with work during off-peak times?
Does the current word-of-mouth system work for them? Would they adopt different systems?
Watchman
How do watchman currently manage requests from househelps looking for work.
How often do residents ask watchman for help in finding househelps.
How do they handle situations where multiple residents need a househelp at the same time?
Methods
Interviews
Contextual Inquires
(Societies with MyGate)
Shadowing Maids
Field Study
Stakeholders
Residents
Househelp
Watchmen
MyGate Employees
RWA
Sample Size
24 Residents
6 Maids
3 Societies (with MyGate)
2 Societies (without MyGate)
Research Goals
•Understanding current househelp management systems
•Challenges faced by residents and househelps in societies.
😢
Pain Points
Through Our Reseach We Found Out That..
Resident
No time to search for househelp (compromise quality).
Can’t find available househelp without having personal connections.
Trust plays a big role.
Getting Instant househelp is a big struggle.
Househelp
Many have to travel far from one place to another for work, which takes up time and energy.
Many don’t know how to use apps or smartphones, which limits their opportunities
Watchman
Getting interrupted frequently by residents or househelps for non-urgent tasks.
Dealing with househelps entering the society without prior approval from residents.
📖
Secondary Research
Studying The Existing Competitors In The Market.
We studied existing platforms that connect households with domestic workers, identifying their strengths and weaknesses. This analysis helped us understand the market landscape and pinpoint opportunities for differentiation.
Shakuntala Devi
Age: 35 yrs
househelp
Shakuntala Devi
Age: 35 yrs
househelp
Shakuntala Devi
Age: 35 yrs
househelp
Broad Scope
Cost leadership
Our focus area
differentiation
Global service providers
reduces the need for physical infrastructure
Offers wide variety of services in multiple cities
Scales with low operational costs
multiple functions- versatile across various user needs.
Quality, resulting in premium pricing
Local Agencies / Informal Networks
MyGate
Offers personalized, customizable services
Discounted Basic Offerings
Reduced Service Variety
Appeal to Price-Sensitive Consumers
Limited Geographic or Demographic Reach
Lower Cost
Higher Cost
Word-of- Mouth Networks
No agency/ middleman fees
Consistency Across Income Levels
Most widely used
Scales naturally through connections
Hyper Local Service aggregators
Operational costs causes premium charge
Tailored Matching personalized
Emphasis on Quality and Verification
Focus on Middle to Upper-Middle Class Households
Cost focus
differentiation focus
Narrow Scope
🌎
Looking The Scenario in a bird's eye view
Understanding The Ecosystem Of The Current Househelp Sector.
Mapping out the all the actors, actions, and flow involved within the current ecosystem. To help us get the understanding of the overall system of the current househelp service market. The focus here is more on the details for househelp and residents part in the eco-system, which would help us to stick with our project’s objective.
👤
Persona Creation
Personas That We Are Targeting.
We developed personas representing both residents (busy parents needing flexible help) and househelps (new workers seeking stable employment). These personas guided our design decisions throughout the project.
The Entire Team Came Together And Began Brainstorming.
Based on the identified challenges from the stakeholders, we had brainstormed on the ideas for the new service through affinity mapping. While brainstorming on the ideas, it is important for the service to maintain a balance between the resident and househelp.
🧠
Ideation Mapping
After Gaining A Clear Overview Of The Scenario, We Refined The Problem Area.
How Might We
create a platform that effectively connects residents with trustworthy househelp based on their preferences while empowering domestic workers with consistent job opportunities?
✨
Revised Problem Statement
?
🤩
So To Solve This We Came Up With Sahayak
Sahayak Will Be Integrated With Housing Platforms.
As third party service providers like MyGate are more prevalent in these cities along with a high number of working class families and apartments that would require househelp services most.
But wait what is Sahayak?
Sahayak is a B2B service that works with housing platforms like MyGate to use their database and improve their features. It helps connect residents with househelps, making the process easier for both.
🤝
Mygate Collaboration
Ok But Why Will Mygate Collaborate With Sahayak?
As third party service providers like MyGate are more prevalent in these cities along with a high number of working class families and apartments that would require househelp services most.
Data-Driven Insights
Access to data on service usage, worker performance, and user preferences for targeted business and design decisions.
Collaborating with different service providers for points redemption and NGO Initiatives creates additional revenue opportunities
Partnership Collabs
By providing reliable and instant domestic help solutions, increase customer satisfaction and loyalty and more frequent visits.
Increased Retention
Streamlined management of service requests and automated systems reduce administrative overhead and operational costs.
Operational Efficiency
🏠
For Residents
App Screens [MyGate x Sahayak]
UI designed to seamlessly blend Sahayak's features into MyGate's ecosystem, while keeping a defined identity for ourselves.
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Sangram Najeema
Inside
Cleaning | Cooking
5.0
4 HOUSES
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Sundaram
Inside
Cooking
5.0
7 HOUSES
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L Vijaylakshmi
Outside
Cleaning
5.0
2 HOUSES
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Mamta Gupta
Outside
Dishwashing
5.0
1 HOUSE
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Heena Mehta
Inside
Cleaning | Cooking
4.7
4 HOUSES
House Help
Find Help
Filter
Available now
Inside
Find Help
Step 2:
Filter according to your preferences
Cleaning
Cooking
Step 4:
Call to Confirm details
Your maid has confirmed!
Step 3:
Wait for a househelp to accept
Step 1:
Click on ‘Find Help’ button to get started
Some Edge Cases
Househelps are busy.
Sorry Jyoti,
their are currently no available maids responding to your request. Please search again and wait while we find the right fit or you can try again later.
Cancel Request
Find from nearby society
None of the maids accept the request
Type of work
Are you sure?
If you cancel your request now, your search will be disconnected.
Yes, Cancel
No, Continue Search
Cancellation of request after acceptance
🧹
For Househelp
Automated Communication [Messages and Calls]
Househelps receive work alerts directly on their phones—no more waiting for word-of-mouth leads.
🧹
For Househelp
Identification Card
Allows for easy identification of house help, Provides an sense of empowerment to maids. Easy access to their digital information via QR Code, RFID for attendance marking at gates.
residents can scan their id card to view househelp’s profile
👥
User Testing
Conducted User Testing Between Househelps and Residents.
Conducted User testing to evaluate interface usability, service flow efficiency, and overall satisfaction for both residents and househelp by collecting feedback from relevant stakeholders.
Methods
Usability App Testing
Wizard of ox
Stakeholders
Residents
Househelp
Sample Size
12 Residents
6 Maids
Research Goals
To check if it is actually helping the users.
🏠
For Residents
Usability App testing Insights
Usability Testing was done with residents using the prototyped app screens which helped us identify pain points in the interface design and workflow interactions.
User felt they aren’t available for a long time.
User felt this limits their choices as sometimes they require help for small chores also like just moving some cupboards.
User wanted to book a maid for few days later.
User wanted a way to choose a specific gender.
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Sangram Najeema
Inside
Cleaning | Cooking
5.0
4 HOUSES
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L Vijaylakshmi
Outside
Cleaning
5.0
2 HOUSES
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Mamta Gupta
Outside
Dishwashing
5.0
1 HOUSE
#
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Heena Mehta
Inside
Cleaning | Cooking
4.7
4 HOUSES
Kusum
Outside
Dishwashing
4.6
4 HOUSES
House Help
Get Help
Filter
Available now
Inside
User were confused as they didn’t know what this “find help” button works.
🪄
Redesign post testing
After Testing We Iterated Our Designs.
During testing, we observed that residents struggled to understand what Sahayak is and how it works. They expressed
a preference for selecting househelps based on gender and wanted the option to book househelp in advance."
Introductory Dialog Box:
Simplifies Sahayak's purpose for users
Other Checkbox Addition:
Flexibility for unlisted tasks
Gender Filter Addition:
Promotes inclusivity
DATE SELECTION- if booking advance
Final Design
🧹
For Househelps
Automated Call & Messages testing Insights.
To assess the accessibility for househelps, we conducted a 'Wizard of Oz' user testing method. We created a hypothetical scenario where they had to find work, which helped us understand their technology proficiency, literacy levels, and overall usability challenges.
They weren’t able read messages in hindi.
They weren’t able to type “Yes”.
They weren’t able to understand the information completely in the 1st time.
✨
Redesign post testing
After Testing We Made Our Designs Tailored To Househelp's Needs.
Durning testing Automated messages with the househelps, we realized they struggled to type 'yes' or 'no,' but they were comfortable typing numbers due to familiarity with similar tasks. We also observed that they couldn’t read Hindi but could read in their regional language.
During testing Automated Calls with househelps, we found that they sometimes missed parts of the message and wanted the option to replay details about the work opportunity.
1
2
3
Press 1
( to accept the offer)
Press 2
( to decline the offer)
Press 3
( to repeat the offer)
helps the househelp to understand the information
🫡
Industry Perspective
To Gain Insights Into Our Project, We Connected With Naveen Kl, The Founder Of The "TRICE" App.
We connected with Naveen Kl to discuss our project from an industry perspective, which turned into an insightful meeting offering a holistic approach.
Key insights from our discussion:
Since Mygate is a highly tech-driven company, our on-field research would add valuable insights.
He suggested to fully implement the final concept in a specific area or society for deeper understanding.
He knew Mygate’s culture personally, so he mentioned they are always looking for new stories to pitch to investors and our project could contribute to that.
🤩
Takeaways
Closing Thoughts.
How the new redesign will help them?
Resident
Residents can easily find househelp whenever they need it.
They will feel secure knowing the househelp is from the same society.
They’ll get value for money as the rates will remain the same that goes on in the society.
Trustworthy
&
Convenient
Future Prospects
We plan to expand into tier 2 and tier 3 cities, addressing their unique challenges and growing demand
Connecting househelps that are looking for work outside societies integrated with housing platforms can open up new opportunities.
Exploring more ways of how househelps can enter their free time in a better way - than telling the watchman to update it.
The platform will eventually cater to all types of domestic workers, creating a comprehensive solution.
Househelp
They will have a side source of income.
They won’t need to travel far for work, saving time and energy.
Consistent work opportunities.
🤩
My learnings
The most Important Part- My Learnings from this Journey.
1
I discovered that designing based on assumptions is ineffective—you must truly understand users through research.
2
I found that continuous iteration based on testing results leads to more impactful solutions.
3
I learned to set realistic timelines while exploring complex problems.
4
I’ve learned that obstacles and criticism are inevitable, but it’s how you tackle them that truly matters.
Dedicated to all our moms
Making househelp discovery a click away!
Overview
Context
Problem
Solution
_______________
Process
Research
Ideation
Solution
Testing
Redesign
Closing thoughts
Enabling residents to find the right trusted Househelp at the right time.
Enabling residents to find the right trusted Househelp at the right time.
MY ROLE:
Among a team of 4, I was responsible for user research ( residents, househelp & watchman ), brainstorming, ideation, new service design proposal, user flows, usability testing.
RESULT:
A service design that would help residents quickly connect with househelps. Also enabling househelps to get work whenever they needed. This would create a better relationship between the residents, househelps & watchman.
How Sahayak works.
Add your preferences.
Connect with the househelp.
How It Started..
⚡️
Context
my househelp
Urmila
“didi, next week nahi aa paungi, meri behen ki shaadi hai”
Recently, my househelp suddenly told my mom she wouldn’t come next week. With the festive season and many guests expected, my mom got worried and contacted a friend in our society for help.
Vanita aunty
her friend
My househelp can’t come tomorrow, do you know anyone available?
08:01 am
my mom
Nahi yaar, watchman se puchle.
08:10 am
Enabling residents to find the right trusted Househelp at the right time.
Enabling residents to find the right trusted Househelp at the right time.
MY ROLE:
Among a team of 4, I was responsible for user research ( residents, househelp & watchman ), brainstorming, ideation, new service design proposal, user flows, usability testing.
RESULT:
A service design that would help residents quickly connect with househelps. Also enabling househelps to get work whenever they needed. This would create a better relationship between the residents, househelps & watchman.
How Sahayak works.
Add your preferences.
Connect with the househelp.
How It Started..
⚡️
Context
my househelp
Urmila
“didi, next week nahi aa paungi, meri behen ki shaadi hai”
Recently, my househelp suddenly told my mom she wouldn’t come next week. With the festive season and many guests expected, my mom got worried and contacted a friend in our society for help.
Vanita aunty
her friend
My househelp can’t come tomorrow, do you know anyone available?
08:01 am
my mom
Nahi yaar, watchman se puchle.
08:10 am
Problem At Hand
☹️
Problem Area
How might we find the right help for the right task at the right time?
Yes There exist a lot of Companies & Local agencies but ....
Today, the challenge is finding a househelp who is both
Trustworthy
&
Available Quickly
Resident
An issue all of us saw in our own homes, trouble finding house help when required. How do you tackle the uncertainty of finding someone from an unorganized sector like domestic help.
Househelp
We noticed househelp rely heavily on personal connections and luck to find work, This process is time-consuming and unreliable, leaving many without stable jobs or income.
Problem At Hand
☹️
Problem Area
How might we find the right help for the right task at the right time?
Yes There exist a lot of Companies & Local agencies but ....
Today, the challenge is finding a househelp who is both
Trustworthy
&
Available Quickly
Resident
An issue all of us saw in our own homes, trouble finding house help when required. How do you tackle the uncertainty of finding someone from an unorganized sector like domestic help.
Househelp
We noticed househelp rely heavily on personal connections and luck to find work, This process is time-consuming and unreliable, leaving many without stable jobs or income.
So To Solve This Issue We Came Up With Sahayak.
🤩
Solution
Sahayak is a B2B Service which collaborates with housing platforms like MyGate to leverage their database while enhancing their feature set with our service. Our service empowers and help bridge the gap between residents and househelp.
Automated Calls & Messages
A system that enables residents connect with the right house help quickly in a few easy steps,
Service Request
#
O
P
E
N
T
O
W
O
R
K
Sangram Najeema
Inside
Cleaning | Cooking
5.0
4 HOUSES
#
O
P
E
N
T
O
W
O
R
K
Sundaram
Inside
Cooking
5.0
7 HOUSES
#
O
P
E
N
T
O
W
O
R
K
L Vijaylakshmi
Inside
Cleaning
5.0
2 HOUSES
#
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P
E
N
T
O
W
O
R
K
Mamta Gupta
Inside
Dishwashing
5.0
1 HOUSE
#
O
P
E
N
T
O
W
O
R
K
Heena Mehta
Inside
Cleaning | Cooking
4.7
4 HOUSES
Kusum
Inside
Dishwashing
4.6
4 HOUSES
House Help
Filter
Available now
Inside
Cancel Request
Connecting you to a cook
.
.
.
Your maid has confirmed!
How Sahayak works
Step 1
Tap to find a househelp
Add in your preferences
Get househelp in no time!
Step 2
Step 3
Find Help
Get Started
Find Help
Call to Confirm
Cancel Request
Facilitate seamless communication between domestic workers and residents regardless of which language they speak through automated calls and messages
In a hurry? skip to the final experience
So To Solve This Issue We Came Up With Sahayak.
🤩
Solution
Sahayak is a B2B Service which collaborates with housing platforms like MyGate to leverage their database while enhancing their feature set with our service. Our service empowers and help bridge the gap between residents and househelp.
Automated Calls & Messages
A system that enables residents connect with the right house help quickly in a few easy steps,
Service Request
#
O
P
E
N
T
O
W
O
R
K
Sangram Najeema
Inside
Cleaning | Cooking
5.0
4 HOUSES
#
O
P
E
N
T
O
W
O
R
K
Sundaram
Inside
Cooking
5.0
7 HOUSES
#
O
P
E
N
T
O
W
O
R
K
L Vijaylakshmi
Inside
Cleaning
5.0
2 HOUSES
#
O
P
E
N
T
O
W
O
R
K
Mamta Gupta
Inside
Dishwashing
5.0
1 HOUSE
#
O
P
E
N
T
O
W
O
R
K
Heena Mehta
Inside
Cleaning | Cooking
4.7
4 HOUSES
Kusum
Inside
Dishwashing
4.6
4 HOUSES
House Help
Filter
Available now
Inside
Cancel Request
Connecting you to a cook
.
.
.
Your maid has confirmed!
How Sahayak works
Step 1
Tap to find a househelp
Add in your preferences
Get househelp in no time!
Step 2
Step 3
Find Help
Get Started
Find Help
Call to Confirm
Cancel Request
Facilitate seamless communication between domestic workers and residents regardless of which language they speak through automated calls and messages
In a hurry? skip to the final experience
😢
Pain Points
Through Our Reseach We Found Out That..
Resident
No time to search for househelp (compromise quality).
Can’t find available househelp without having personal connections.
Trust plays a big role.
Getting Instant househelp is a big struggle.
Househelp
Many have to travel far from one place to another for work, which takes up time and energy.
Many don’t know how to use apps or smartphones, which limits their opportunities
Watchman
Getting interrupted frequently by residents or househelps for non-urgent tasks.
Dealing with househelps entering the society without prior approval from residents.
😢
Pain Points
Through Our Reseach We Found Out That..
Resident
No time to search for househelp (compromise quality).
Can’t find available househelp without having personal connections.
Trust plays a big role.
Getting Instant househelp is a big struggle.
Househelp
Many have to travel far from one place to another for work, which takes up time and energy.
Many don’t know how to use apps or smartphones, which limits their opportunities
Watchman
Getting interrupted frequently by residents or househelps for non-urgent tasks.
Dealing with househelps entering the society without prior approval from residents.
Methods
Interviews
Contextual Inquires
(Societies with MyGate)
Shadowing Maids
Field Study
Research Goals
Understanding current househelp management systems
Challenges faced by residents and househelps in societies.
Sample Size
24 Residents
6 Maids
3 Societies (with MyGate)
2 Societies (without MyGate)
Stakeholders
Residents
Househelp
Watchmen
MyGate Employees
RWA
We Then Decide To Target These Areas In Our Research.
👥
Primary Research
Methods
Interviews
Contextual Inquires
(Societies with MyGate)
Shadowing Maids
Field Study
Research Goals
Understanding current househelp management systems
Challenges faced by residents and househelps in societies.
Sample Size
24 Residents
6 Maids
3 Societies (with MyGate)
2 Societies (without MyGate)
Stakeholders
Residents
Househelp
Watchmen
MyGate Employees
RWA
We Then Decide To Target These Areas In Our Research.
👥
Primary Research
📖
Secondary Research
Studying The Existing Competitors In The Market.
We studied existing platforms that connect households with domestic workers, identifying their strengths and weaknesses. This analysis helped us understand the market landscape and pinpoint opportunities for differentiation.
📖
Secondary Research
Studying The Existing Competitors In The Market.
We studied existing platforms that connect households with domestic workers, identifying their strengths and weaknesses. This analysis helped us understand the market landscape and pinpoint opportunities for differentiation.
🌎
Looking The Scenario In A Bird's Eye View
Understanding The Ecosystem Of The Current Househelp Sector.
Mapping out the all the actors, actions, and flow involved within the current ecosystem. To help us get the understanding of the overall system of the current househelp service market. The focus here is more on the details for househelp and residents part in the eco-system, which would help us to stick with our project’s objective.
🌎
Looking The Scenario In A Bird's Eye View
Understanding The Ecosystem Of The Current Househelp Sector.
Mapping out the all the actors, actions, and flow involved within the current ecosystem. To help us get the understanding of the overall system of the current househelp service market. The focus here is more on the details for househelp and residents part in the eco-system, which would help us to stick with our project’s objective.
👤
Persona Creation
Personas That We Are Targeting.
We developed personas representing both residents (busy parents needing flexible help) and househelps (new workers seeking stable employment). These personas guided our design decisions throughout the project.
👤
Persona Creation
Personas That We Are Targeting.
We developed personas representing both residents (busy parents needing flexible help) and househelps (new workers seeking stable employment). These personas guided our design decisions throughout the project.
The Entire Team Came Together And Began Brainstorming.
Based on the identified challenges from the stakeholders, we had brainstormed on the ideas for the new service through affinity mapping. While brainstorming on the ideas, it is important for the service to maintain a balance between the resident and househelp.
🧠
Ideation Mapping
The Entire Team Came Together And Began Brainstorming.
Based on the identified challenges from the stakeholders, we had brainstormed on the ideas for the new service through affinity mapping. While brainstorming on the ideas, it is important for the service to maintain a balance between the resident and househelp.
🧠
Ideation Mapping
After Gaining A Clear Overview Of The Scenario, We Refined The Problem Area.
HMW create a platform that effectively connects residents with trustworthy househelp based on their preferences while empowering domestic workers with consistent job opportunities?
✨
Revised Problem Statement
After Gaining A Clear Overview Of The Scenario, We Refined The Problem Area.
HMW create a platform that effectively connects residents with trustworthy househelp based on their preferences while empowering domestic workers with consistent job opportunities?
✨
Revised Problem Statement
🤩
So To Solve This We Came Up With Sahayak
Sahayak Will Be Integrated With Housing Platforms.
As third party service providers like MyGate are more prevalent in these cities along with a high number of working class families and apartments that would require househelp services most.
🤩
So To Solve This We Came Up With Sahayak
Sahayak Will Be Integrated With Housing Platforms.
As third party service providers like MyGate are more prevalent in these cities along with a high number of working class families and apartments that would require househelp services most.
🤝
Mygate Collaboration
Ok But Why Will Mygate Collaborate With Sahayak?
As third party service providers like MyGate are more prevalent in these cities along with a high number of working class families and apartments that would require househelp services most.
Data-Driven Insights
Access to data on service usage, worker performance, and user preferences for targeted business and design decisions.
By providing reliable and instant domestic help solutions, increase customer satisfaction and loyalty and more frequent visits.
Increased Retention
Collaborating with different service providers for points redemption and NGO Initiatives creates additional revenue opportunities
Partnership Collabs
Streamlined management of service requests and automated systems reduce administrative overhead and operational costs.
Operational Efficiency
🤝
Mygate Collaboration
Ok But Why Will Mygate Collaborate With Sahayak?
As third party service providers like MyGate are more prevalent in these cities along with a high number of working class families and apartments that would require househelp services most.
Data-Driven Insights
Access to data on service usage, worker performance, and user preferences for targeted business and design decisions.
By providing reliable and instant domestic help solutions, increase customer satisfaction and loyalty and more frequent visits.
Increased Retention
Collaborating with different service providers for points redemption and NGO Initiatives creates additional revenue opportunities
Partnership Collabs
Streamlined management of service requests and automated systems reduce administrative overhead and operational costs.
Operational Efficiency
🏠
For Residents
App Screens [MyGate x Sahayak]
UI designed to seamlessly blend Sahayak's features into MyGate's ecosystem, while keeping a defined identity for ourselves.
Find Help
Cleaning
Cooking
Step 2:
Filter according to your preference
Step 4:
Call to Confirm details
Your maid has confirmed!
Step 3:
Wait for a househelp to accept
Step 1:
Click on ‘Find Help’ button to get started
🏠
For Residents
App Screens [MyGate x Sahayak]
UI designed to seamlessly blend Sahayak's features into MyGate's ecosystem, while keeping a defined identity for ourselves.
Find Help
Cleaning
Cooking
Step 2:
Filter according to your preference
Step 4:
Call to Confirm details
Your maid has confirmed!
Step 3:
Wait for a househelp to accept
Step 1:
Click on ‘Find Help’ button to get started
Some Edge Cases
Househelps are busy.
Sorry Jyoti,
their are currently no available maids responding to your request. Please search again and wait while we find the right fit or you can try again later.
Cancel Request
Find from nearby society
None of the maids accept the request
Type of work
Are you sure?
If you cancel your request now, your search will be disconnected.
Yes, Cancel
No, Continue Search
Cancellation of request after acceptance
Some Edge Cases
Househelps are busy.
Sorry Jyoti,
their are currently no available maids responding to your request. Please search again and wait while we find the right fit or you can try again later.
Cancel Request
Find from nearby society
None of the maids accept the request
Type of work
Are you sure?
If you cancel your request now, your search will be disconnected.
Yes, Cancel
No, Continue Search
Cancellation of request after acceptance
🧹
For Househelp
Automated Communication [Messages and Calls]
With inclusivity and technological literacy in mind, automated calls with response option ensures easy and efficient communication with maids.
Househelps receive work alerts directly
no more waiting for word of-mouth leads.
🧹
For Househelp
Automated Communication [Messages and Calls]
With inclusivity and technological literacy in mind, automated calls with response option ensures easy and efficient communication with maids.
Househelps receive work alerts directly
no more waiting for word of-mouth leads.
🧹
For Househelp
Identification Card
Allows for easy identification of house help, Provides an sense of empowerment to maids. Easy access to their digital information via QR Code, RFID for attendance marking at gates.
residents can scan their id card to view househelp’s profile
🧹
For Househelp
Identification Card
Allows for easy identification of house help, Provides an sense of empowerment to maids. Easy access to their digital information via QR Code, RFID for attendance marking at gates.
residents can scan their id card to view househelp’s profile
👥
User Testing
Conducted User Testing Between Househelps And Residents.
Conducted User testing to evaluate interface usability, service flow efficiency, and overall satisfaction for both residents and househelp by collecting feedback from relevant stakeholders.
Usability App Testing
Wizard of ox
Methods
Stakeholders
Residents
Househelp
Research Goals
To check if it is actually helping the users.
Sample Size
12 Residents
6 Maids
👥
User Testing
Conducted User Testing Between Househelps And Residents.
Conducted User testing to evaluate interface usability, service flow efficiency, and overall satisfaction for both residents and househelp by collecting feedback from relevant stakeholders.
Usability App Testing
Wizard of ox
Methods
Stakeholders
Residents
Househelp
Research Goals
To check if it is actually helping the users.
Sample Size
12 Residents
6 Maids
🏠
For Residents
Usability App Testing Insights
Usability Testing was done with residents using the prototyped app screens which helped us identify pain points in the interface design and workflow interactions.
User were confused as they didn’t know what this “find help” button works.
User wanted to book a maid for few days later.
User felt this limits their choices as sometimes they require help for small chores also like just moving some cupboards.
User felt they aren’t available for a long time.
🏠
For Residents
Usability App Testing Insights
Usability Testing was done with residents using the prototyped app screens which helped us identify pain points in the interface design and workflow interactions.
User were confused as they didn’t know what this “find help” button works.
User wanted to book a maid for few days later.
User felt this limits their choices as sometimes they require help for small chores also like just moving some cupboards.
User felt they aren’t available for a long time.
🪄
Redesign Post Testing
After Testing We Iterated Our Designs.
During testing, we observed that residents struggled to understand what Sahayak is and how it works. They expressed a preference for selecting househelps based on gender and wanted the option to book househelp in advance.
Final Design
🪄
Redesign Post Testing
After Testing We Iterated Our Designs.
During testing, we observed that residents struggled to understand what Sahayak is and how it works. They expressed a preference for selecting househelps based on gender and wanted the option to book househelp in advance.
Final Design
They weren’t able read messages in hindi.
They weren’t able to type “Yes”.
They weren’t able to understand the information completely in the 1st time.
🧹
For Househelps
Automated Call & Messages testing Insights.
To assess the accessibility for househelps, we conducted a 'Wizard of Oz' user testing method. We created a hypothetical scenario where they had to find work, which helped us understand their technology proficiency, literacy levels, and overall usability challenges.
They weren’t able read messages in hindi.
They weren’t able to type “Yes”.
They weren’t able to understand the information completely in the 1st time.
🧹
For Househelps
Automated Call & Messages testing Insights.
To assess the accessibility for househelps, we conducted a 'Wizard of Oz' user testing method. We created a hypothetical scenario where they had to find work, which helped us understand their technology proficiency, literacy levels, and overall usability challenges.
🫡
Industry Perspective
To Gain Insights Into Our Project, We Connected With Naveen Kl, The Founder Of The "TRICE" App.
We connected with Naveen Kl to discuss our project from an industry perspective, which turned into an insightful meeting offering a holistic approach.
Key insights from our discussion:
Since Mygate is a highly tech-driven company, our on-field research would add valuable insights.
He suggested to fully implement the final concept in a specific area or society for deeper understanding.
He knew Mygate’s culture personally, so he mentioned they are always looking for new stories to pitch to investors and our project could contribute to that.
🫡
Industry Perspective
To Gain Insights Into Our Project, We Connected With Naveen Kl, The Founder Of The "TRICE" App.
We connected with Naveen Kl to discuss our project from an industry perspective, which turned into an insightful meeting offering a holistic approach.
Key insights from our discussion:
Since Mygate is a highly tech-driven company, our on-field research would add valuable insights.
He suggested to fully implement the final concept in a specific area or society for deeper understanding.
He knew Mygate’s culture personally, so he mentioned they are always looking for new stories to pitch to investors and our project could contribute to that.
✨
Redesign post testing
After Testing We made Our Designs Tailored To Househelp's Needs.
Durning testing Automated messages with the househelps, we realized they struggled to type 'yes' or 'no,' but they were comfortable typing numbers due to familiarity with similar tasks. We also observed that they couldn’t read Hindi but could read in their regional language.
During testing Automated Calls with househelps, we found that they sometimes missed parts of the message and wanted the option to replay details about the work opportunity.
✨
Redesign post testing
After Testing We made Our Designs Tailored To Househelp's Needs.
Durning testing Automated messages with the househelps, we realized they struggled to type 'yes' or 'no,' but they were comfortable typing numbers due to familiarity with similar tasks. We also observed that they couldn’t read Hindi but could read in their regional language.
During testing Automated Calls with househelps, we found that they sometimes missed parts of the message and wanted the option to replay details about the work opportunity.
How the new redesign will help them?
Resident
Residents can easily find househelp whenever they need it.
They will feel secure knowing the househelp is from the same society.
They’ll get value for money as the rates will remain the same that goes on in the society.
Trustworthy
&
Convenient
Future Prospects
We plan to expand into tier 2 and tier 3 cities, addressing their unique challenges and growing demand
Connecting househelps that are looking for work outside societies integrated with housing platforms can open up new opportunities.
Exploring more ways of how househelps can enter their free time in a better way - than telling the watchman to update it.
The platform will eventually cater to all types of domestic workers, creating a comprehensive solution.
Househelp
They will have a side source of income.
They won’t need to travel far for work, saving time and energy.
Consistent work opportunities.
🤩
Takeaways
Closing Thoughts
How the new redesign will help them?
Resident
Residents can easily find househelp whenever they need it.
They will feel secure knowing the househelp is from the same society.
They’ll get value for money as the rates will remain the same that goes on in the society.
Trustworthy
&
Convenient
Future Prospects
We plan to expand into tier 2 and tier 3 cities, addressing their unique challenges and growing demand
Connecting househelps that are looking for work outside societies integrated with housing platforms can open up new opportunities.
Exploring more ways of how househelps can enter their free time in a better way - than telling the watchman to update it.
The platform will eventually cater to all types of domestic workers, creating a comprehensive solution.
Househelp
They will have a side source of income.
They won’t need to travel far for work, saving time and energy.
Consistent work opportunities.
🤩
Takeaways
Closing Thoughts
🤩
My learnings
The most Important Part- My Learnings from this Journey.
1
I discovered that designing based on assumptions is ineffective—you must truly understand users through research.
2
I found that continuous iteration based on testing results leads to more impactful solutions.
3
I learned to set realistic timelines while exploring complex problems.
4
I’ve learned that obstacles and criticism are inevitable, but it’s how you tackle them that truly matters.
🤩
My learnings
The most Important Part- My Learnings from this Journey.
1
I discovered that designing based on assumptions is ineffective—you must truly understand users through research.
2
I found that continuous iteration based on testing results leads to more impactful solutions.
3
I learned to set realistic timelines while exploring complex problems.
4
I’ve learned that obstacles and criticism are inevitable, but it’s how you tackle them that truly matters.
But Wait What Is Sahayak?
Sahayak is a B2B service that works with housing platforms like MyGate to use their database and improve their features. It helps connect residents with househelps, making the process easier for both.
But Wait What Is Sahayak?
Sahayak is a B2B service that works with housing platforms like MyGate to use their database and improve their features. It helps connect residents with househelps, making the process easier for both.
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